Overseas barbecue popular market

Internet Retailer reported that outdoor oven brand Camp Chef tried something new last year when it worked with Harmon Brothers which is an adverting provider for a series of video ads and they worked well. Camp Chef, founded in 1990, specializes in outdoor grills. You can tell by the name and logo that campers and outdoor enthusiasts are the core consumers of Camp Chef. But they also wanted to get into the home barbecue market and have good sales. Therefore, it is necessary to work on a creativity advertising .

After considering, they chose to work with Harmon Brothers. In view of the exaggeration which would affect their brand, Camp Chef seriously supervised to avoid different styles. Finally, the two collaborated on a "Barbecue God" AD that debuted on May 1, 2017,

Mr. Measom, Camp Chef's president, said the short digital video was the most important AD in the company's 27-year history. The survey data showed that 80 percent of U.S. households owned a barbecue stove. The market for grills was expected to grow to $2.6 billion by 2021, according to the report by Freedonia, a research group. However, the oven market faced a limitation: most American households already owned an oven, the U.S. oven market was already saturated. Therefore, the current potential market for sales of barbecue ovens in the United States mainly produced replacement and upgrading. In addition, the emergence of different types of ovens has expanded the potential of this market. Granular grills, for example, which began to attract attention in the last two years, are penetrating the mass market. Some commentators have noted that 2016 is the year of the grainy grill.

Barbecue accessories are also popular products that cannot be ignored, such as barbecue grill, barbecue basket, pizza stone, oil tray, etc., as well as the Bluetooth barbecue thermometer, which was very popular in the last two years. It is worth noting that Chinese brands and factories also played an important role in barbecue equipment and accessories. On the Google platform, barbecue shops, barbecue baskets, grill gloves, sauce brushes, and Bluetooth thermometers from Chinese suppliers were all very popular. Some domestic media reported that more than 70 percent of pellet ovens in the U.S. market were produced by domestic factories.